This example of online marketing is one of the sweetest ad interactions I've encountered in a while - with super hot prize being double tickets to the Glastonbury Music Festival! The tickets to the fest are sold out already, and this is one of the last ways you can get some. Log on, play Spot the Bull. Hold thumbs. It's simple. Effective. I love.
Implications - Advertisements that simply try to sell a product with images are no longer grabbing the attention of consumers. In order to be engaging, campaigns need to let the customer experience the item. Companies could introduce their products through more interactive methods in order to generate greater interest.
Spot the Bull Ad Campaign
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Win Glastonbury Music Festival Tickets
- By: Jess JorgensenMay 31, 2007 Updated: Jun 15 2011