The Vionnet Fall/Winter 2014/2015 campaign offers up images of literally clashing models. Kim Peers and Constanza Saravia bumped into one another in the shots, displaying not only the brand's current collection of apparel, but also enticing motion and the beauty of movement by way of photography.
This contemporary Vionnet line is just as bold as its advertisements. Displayed via the intersecting bodies of Peers and Saravia were wrap dresses, floor length skirts and crop fur sweaters.
While akin high end brands tend to mute colors during the colder months, the label instead chose to incorporate bright pops of green, violet and blue. Together the shades intermingled well with the ensembles that are appropriate for varying settings.
Key Themes Behind This Trend
- Clashing Fashion Campaigns
- The Vionnet campaign showcases the idea of clashing models to create visual impact and capture attention.
- Bold Winter Apparel
- Vionnet's bold winter collection challenges the norm by incorporating vibrant colors and unique designs.
- Movement and Motion in Photography
- The Vionnet campaign highlights the beauty of movement through the use of photography and dynamic poses.
Where This Applies
- Fashion
- The fashion industry can explore new ways to create impactful campaigns by incorporating the concept of clashing models.
- Apparel
- The apparel industry can embrace bold designs and vibrant colors, even during the colder months, to offer customers unique and eye-catching options.
- Photography
- The photography industry can experiment with capturing movement and motion in innovative ways to create visually stunning campaigns and imagery.
