Pepsi is getting inspired by its past, launching a new line of nostalgic vintage soda pops called '1983.' The cola megabrand got the name for its new soda from the year the brand started with founder, Caleb Bradham. The new "vintage soda" will focus on the story of Mr. Bradham -- who owned a drug store and eventually created Pepsi from water, sugar, caramel, lemon oil and nutmeg, among other natural ingredients.
The simplicity of the name and branding aims to play into Millennials' love of nostalgia, catering to their organic interests by promoting the natural ingredients in the drink. The brand is not new to using this tactic as it created "Caleb's Kola" in 2014 that marketed its cane sugar, African kola nuts and spice ingredients to give it an exotic image.
What Makes This Trend Stand Out
- Nostalgia Branding
- Brands are using nostalgia to appeal to millennials and create a sense of brand loyalty by promoting natural ingredients.
- Vintage Product Lines
- Companies are creating vintage product lines to capitalize on nostalgia by highlighting unique stories and founder backgrounds.
- Exotic Ingredients Marketing
- Brands are marketing unique and exotic ingredients to appeal to millennials and increase their product's image.
Sectors Adopting This
- Beverage
- In the beverage industry, creating vintage product lines and exotic ingredients marketing could bring a lucrative customer base of millennial consumers.
- Retail
- In the retail industry, using nostalgia branding could create a sense of brand loyalty by appealing to customer backgrounds and promoting natural ingredients.
- Food
- In the food industry, creating a nostalgic product line and marketing its natural ingredients could appeal to affluent millennial consumers, and increase the product's perceived value.
