Mercedes-Benz debuted its 2019 G550 and the Detroit Auto Show, adding modern technology to its classic vintage SUVs.
The G-Wagen is a favorite among the upmarket consumer, as it offers a retro-look SUV and an off-road option. In an attempt to elevate the car to a status higher than a style statement, Mercedes-Benz tweaked the interior so it could work more efficiently in the modern world.
Preserving the big and boxy exterior, the 2019 G550 has an updated entertainment system, including a voice assistant with two TFT screens.
The interior altogether is much more luxurious than that of its predecessor and has more space on account that the body of the car is longer by 2.1 inches and wider by 4.8 inches. Despite this, the vintage SUV is lighter because of extensive use of high-strength steel and aluminium.
What's Driving This Trend
- Retro-look Suvs
- Opportunity for companies to update vintage SUV designs with modern technology and luxurious features.
- Enhanced Entertainment Systems
- Companies can integrate voice assistants and multiple screens into car entertainment systems for a more modern driving experience.
- Lightweight Vintage Suvs
- Exploration of using high-strength steel and aluminum to reduce the weight of vintage SUVs while maintaining their classic aesthetics.
Who This Affects Most
- Automotive
- Automakers can capitalize on the demand for retro-look SUVs by incorporating modern technology and luxurious features into their vintage models.
- Electronics
- Opportunities for electronics companies to develop entertainment systems, including voice assistants and multiple screens, specifically designed for vintage SUVs.
- Material Engineering
- Companies specializing in high-strength steel and aluminum can collaborate with automakers to develop lightweight materials for vintage SUVs without compromising their classic design.
