If you're into anatomy and physiology, you'll love this Vincent Viriot 'Special Olympics' video. It takes a pick-up game of basketball and cranks it up a few notches by showing the bones and muscles that lie beneath each athlete.
The tagline of the Vincent Viriot 'Special Olympics' video says simply, "See the athlete first." I couldn't agree more. Check out more Olympics features from Trend Hunter's archives below.
Implications - Businesses that are able to use shock in their products and advertising will appeal to many consumers as it will provide a fresh perspective. A company looking to experience a resurgence of popularity often need only to step outside conventional and traditional boundaries and provide consumers with something thought-provoking.