Snack brand Doritos brings video game driving to real life with its Gamepad Drive. A steering wheel is one thing that seems absolutely essential to have inside a car, but Doritos proves that it can be swapped out for something like a handheld gaming controller—and still work quite well.
In order to see how the car would run, Doritos pitted two gamers against a professional race car driver for a well-matched battle. The competitors then had to go on a course, picking up coins, pushing the speed limit and avoid hitting giant chips along the way.
Now that video gaming is becoming more immersive, stunts like this one offer a fun way to bridge the gap between the two realities.
What's Driving This Trend
- Video Game Driving
- Opportunity for developing immersive video game driving experiences for cars.
- Handheld Gaming Controllers
- Potential to replace traditional car steering wheels with handheld gaming controllers.
- Immersive Experiences
- Creating innovative ways to bridge the gap between virtual and real-life environments.
Who This Affects Most
- Automotive
- Exploring the integration of video game elements into car driving experiences.
- Gaming
- Developing gaming technology for use in unconventional applications like driving.
- Entertainment
- Creating immersive experiences that blur the lines between virtual and real world.
