In order to grab hold of the attention of the young male population, Coke Zero has released a video game ad that tells guys hooked on gaming, "it's not your fault."
Sure you may have forgotten to pick up your girlfriend's parents from the airport because you were too busy playing a virtual game, but real life just doesn't compare to the thrill and excitement of video games. Blaming the programmers and graphic designers for their cunning entrapment tactics, Coke Zero imparts a message of freedom to enjoy life and indulge in your favorite games without the weight of a guilty conscience.
Similarly, men can apply the message from this video game ad to the Coke Zero beverage as it lets them enjoy delicious Coke without all of the calories and sugar.
Guilt-Free Gaming Campaigns
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