Popular dating app 'Badoo' recently added a new video feature to its platform as a clever way to help its users find the perfect match. While there are a number of different dating apps for consumers to choose from, Badoo's new video profiles provides a unique way to evaluate potential matches.
The new in-app feature consists of video-based profiles that give users an opportunity to show off their personality, interests and skills. While the video clips are only 15 seconds long, they help users move beyond the limitations of photos and descriptive profiles. As Badoo spokeswoman Joey Hadfield explains, "Video gives you a much better feel for who people are before you agree to meet them."
With a growing number of consumers turning to mobile apps to make romantic connections, Badoo's new video feature gives online daters a unique opportunity to show off their personality in a way that doesn't come across in photos.