Care-Infused Full Coverage Concealers

The Very Valentino Concealer Contains Fine Reflecting Pearls

The Very Valentino Concealer is the newest release from Valentino Beauty and it's infused with the luxury brand's proprietary Roma-Light Complex, which features ultra-fine reflecting pearls to amplify the skin’s natural radiance. This full-coverage formula is packed with nourishing and awakening ingredients like glycerin, caffeine and antioxidant-packed Vitamin E. Cosmetics infused with skin-caring ingredients are coveted for their ability to provide a natural, beautiful look without compromising the health of the skin.

The 20-shade range for this care-infused full-coverage concealer is organized into three undertones: rosa, neutra and ambra so that there's a match for everyone.

This product helps to brighten dark circles, sculpt the face and cover up blemishes with a unique feather applicator, which has a flat surface for spreading the product evenly across desired areas, and a pointed tip for precision touch-ups.

Care-infused Cosmetics
The trend of infusing cosmetics with skin-caring ingredients aims to provide a natural, beautiful look without compromising the health of the skin.
Full-coverage Formulas
The trend of full-coverage formulas in cosmetics serves the need to hide skin imperfections such as blemishes and dark circles.
Customized Shade Ranges
The trend of creating customized shade ranges for cosmetics is important for inclusivity and making sure that there's a match for everyone.

Where This Applies

Beauty and Personal Care
The beauty and personal care industry can create disruptive innovation opportunities by developing products that cater to the need for care-infused cosmetics with customized shade ranges.
Health and Wellness
The health and wellness industry can create disruptive innovation opportunities by developing products that promote skin health, such as cosmetics infused with antioxidant-packed ingredients like Vitamin E.
Technology
The technology industry can create disruptive innovation opportunities by developing innovative tools such as feather applicators that can improve how cosmetics are applied and create a better user experience.
SCORE
2.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 34%
Freshness 16%