Versatile Portrait Lenses

Lensbaby's Velvet 85 Offers Drastically Different Styles by Focal Length

Photographers know that a good lens is at least as important as a quality camera body or photo-editing skills, and the Lensbaby Velvet 85 gives savvy photographers several different options in a single product. Rather than switching up lenses constantly to get different looks while shooting portraiture, the Lensbaby Velvet 85 lets photographers shoot in both soft focus and sharp detail by adjusting the lens' aperture.

As its name reflects, the Velvet 85 has an 85 millimeter focal length as well as a f/1.8 aperture. While such a low aperture figure might sound appealing for low light shooting, the intention behind that number is to allow for soft, blurred, almost glowing images. Once the aperture is tightened, the lens can still achieve a sharp, digital look as well.

Versatile Portrait Photography
The Lensbaby Velvet 85 trend offers photographers a chance to capture both soft focus and sharp detail with a single lens, which can be optimized by adjusting its aperture. This creates an opportunity for versatile portrait photography styles.
Multi-functional Camera Lenses
Multi-functional camera lenses such as the Lensbaby Velvet 85 are trending due to its ability to save photographers time and money. Photographers don't need to switch lenses constantly to achieve different portrait styles.
Blurring Focus
Blurring focus is becoming a commonly asked feature for lenses due to the unique shooting and editing styles it presents, hence making an opportunity for lens manufacturers to invest in this area.

Sectors Adopting This

Photography Equipment
There is a growing demand for interchangeable and multi-functional camera lenses, which creates an opportunity for manufacturers of photography equipment to innovate and provide unique benefits to stand out in the market.
Artificial Intelligence
Artificial intelligence technology can be used to create lenses that automatically adjust and switch to different aperture settings, making it easier for photographers to capture various styles without physical adjustments required.
Online Photo-editing
Online photo-editing platforms have an opportunity to introduce filters that mimic the soft-focus effect of the Lensbaby Velvet 85 lens and respond to the current trend of portrait photography.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 59%
Freshness 8%

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