Free-From British Pastries

The New Aryzta Food Solutions Vegan Savouries are Tasty and Plant-Based

Vegetarian, vegan and free-from diets are becoming more popular on a global scale, which is seeing brands like Aryzta Food Solutions create new products like these vegan savouries. The new line of pastries will launch in December and come in four varieties including Vegan Sausage Roll, Vegan Spicy Chickpea & Kale Pithivier, Vegan Spicy Chickpea Roll and Vegan Saag Aloo Lattice Slice. Each one is crafted with plant-based ingredients to make them suitable for the rising number of vegan consumers in the UK.

Trade Marketing Manager of Retail at Aryzta Food Solutions, Mary Byrne, explained the new vegan savouries when she said, "The growth of free-from and ‘plant-power’ has been significant in the past couple of years, with more and more consumers now opting for vegan or ‘flexitarian’ diets for health or environmental reasons.
“The new vegan range will give shoppers greater choice, from traditional favourites such as the ‘Sausage’ Roll, to more exotic flavours such as that of our Saag Aloo Lattice Slice."

Growing Vegan Market
The rise in popularity of vegetarian, vegan, and free-from diets is creating a growing market for plant-based food products like the new vegan savouries.
Free-from and 'plant-power' Movement
The increasing number of consumers choosing vegan or 'flexitarian' diets for health or environmental reasons is driving the free-from and 'plant-power' movement.
Expanding Product Options
The launch of the new vegan savouries by Aryzta Food Solutions highlights the demand for more diverse and innovative plant-based food options.

Industries Being Reshaped

Food and Beverage Industry
The food and beverage industry is witnessing the impact of the growing vegan market and the demand for free-from and plant-based products.
Retail Industry
The retail industry is experiencing the need to offer a wider range of vegan and free-from options to cater to the evolving consumer preferences.
Food Manufacturing Industry
The food manufacturing industry has the opportunity to develop new plant-based food products and expand their portfolio to meet the rising demand for vegan alternatives.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 17%
Freshness 8%