Shandi Global, a plant-based startup from Singapore, launched a vegan drumstick that looks just like traditional drumsticks and pulls apart like them too. Designed to mimic whole-muscle chicken, the plant-based drumsticks cook and pull apart like traditional meat and are competitively priced to challenge their animal-based counterparts.
The plant-based product is made with ingredients like peas, beans and lentils with herbs, cold-pressed oil and vegetables. The high-protein meatless product is said to taste just like it's been "barbequed on bamboo charcoal.”
The startup will be selling its vegan chicken drumsticks to retailers, manufacturers and foodservice providers, offering an innovative, animal-free and environmentally friendly alternative to chicken. Currently, the company makes a variety of vegan chicken products, including breaded patties, strips, shreds and pieces.
Image Credit: Shandi Global
Key Themes Behind This Trend
- Meatless Meat
- Creating meat substitutes that look and taste like real meat can disrupt the food industry.
- Plant-based Protein
- Developing products high in plant-based protein can create health and environmental benefits and ultimately disrupt the food industry.
- Vegan Fast Food
- Providing plant-based meat alternatives to traditional fast food can disrupt the fast food industry.
Where This Applies
- Food Industry
- Innovative plant-based meat substitutes could potentially disrupt the animal-based meat industry.
- Retail Industry
- Offering vegan meat substitutes at grocery stores and markets can disrupt the traditional meat market.
- Food Service Industry
- Providing vegan meat alternatives to restaurants and fast food chains can disrupt the traditional food service industry.
