Nike is getting in touch with their feminine side with the upcoming release of the Vashtie Air Jordan Retro II. This shoe was designed in conjunction with New York-based artist, blogger, and photographer Vashtie Kola.
The Vashtie Air Jordan Retro II has a lavender colorway with dark purple lining interspersed throughout. Considering how ladies already love Jordans with masculine design and colors, this female-friendly remake should be a hit. These sweet kicks will be available starting October 2nd.
What Makes This Trend Stand Out
- Female-friendly Sneaker Remakes
- Disruptive innovation opportunity for brands to tap into the growing market of female sneaker enthusiasts by redesigning popular sneaker models with feminine elements.
- Collaborations with Female Artists
- Disruptive innovation opportunity for brands to collaborate with influential female artists to create unique and appealing sneaker designs for female consumers.
- Expanding Color Options for Sneakers
- Disruptive innovation opportunity for brands to offer a wider range of color options for sneakers, catering to diverse consumer preferences.
Sectors Adopting This
- Footwear Industry
- Disruptive innovation opportunity for footwear brands to cater to the growing demand for female-friendly sneakers and tap into the female consumer market.
- Fashion Industry
- Disruptive innovation opportunity for fashion brands to collaborate with female artists and designers to create exclusive sneaker collections that resonate with female consumers.
- Sports Retail Industry
- Disruptive innovation opportunity for sports retailers to diversify their product offerings by providing a variety of sneaker color options to attract different customer segments.
