New Designs for Vans Vault by Robert Williams

 - Oct 25, 2009   Updated: Jul 20 2011
References: robtwilliamsstudio & hypebeast
The founder of Juxtapoz Magazine, Robert Williams, will be exhibiting his work in New York this month. In honor of his new show, Williams has designed a special line for Vans Vault.

Vans Vault features daring artistic designs; it teams up renowned artists with the shoe company to create one-of-a-kind footwear. Vans Vault is footwear that makes a statement. Williams, with a reputation of being controversial, is sure to impress.

Implications - The most impressive thing about Vans' recent rise from prototypical shoe of skateboarders, surfers and streetwear aficionados to a mainstream 'gotta have a pair' footwear much like Converse's Chuck Taylor's, is that it happened so organically. It wasn't a result of a major marketing scheme, just grassroots brand building. Those type of success stories are few and far between and make me appreciate the company more. The Tony Shafrazi Gallery is lucky to host this hip exhibit.