Botanically Camouflaged Sneakers

The Vans California Spring 2014 Collection Mixes Camo and Flowers

The Vans California Spring 2014 line crosses the two most popular fashion prints of the season together in one shoe. They took its original shoe silhouettes and wrapped a floral and camo print around them.

This duo is an unlikely pair, but it meshes femininity and masculinity together perfectly. Both sexes will not hesitate trying on a pair of these sneakers. Some pairs have a white cloth canvas and others feature a black suede one. Other details include the classic white round laces, brown leather accents, salmon-colored linings and the old-school, chunky white Van soles.

Both floral and camo patterns are extremely mainstream so this 'Floral Camo' collection is a refreshing approach to the trend and spring-styled footwear as a whole.

Floral Camo Print
The combination of floral and camo patterns in fashion has the potential for disruptive innovation in clothing and accessories.
Gender-inclusive Shoes
The blend of femininity and masculinity in footwear designs presents a disruptive innovation opportunity in the shoe industry.
Fresh Approach to Mainstream Trends
Taking an unexpected approach to popular fashion trends opens up disruptive innovation opportunities in the fashion industry.

Sectors Adopting This

Fashion
The fashion industry can explore disruptive innovation opportunities by incorporating the floral camo print trend into clothing and accessories.
Footwear
The footwear industry can tap into disruptive innovation by creating gender-inclusive shoe designs that appeal to both men and women.
Accessories
The accessory industry can leverage the fresh approach to mainstream trends by incorporating the floral camo print into bags, hats, and other accessories.
SCORE
3.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 51%
Activity 50%
Freshness 8%