Hand-Drawn Graphic Sneakers

Vans and Barneys' Vanosaur Collection References Archival Designs

Footwear label Vans joins retailer Barneys to create the Vanosaur collection comprised of four sneaker silhouettes in total. All of the sneakers in the pack are complete in an all-over design infused through embroidered processes -- the graphic of playful dinosaurs in sunglasses whilst skateboarding adorns the silhouettes. This visual boasts a hand-drawn design and it references a print that Vans first incorporated back in the 80s.

The six different offerings are complete in either a black or white canvas -- this includes the signature Old Skools and the Authentic in black or white each, a black tonal Sk8-Hi, and a kid's black Slip-On. Additional to the dinosaur pattern, the sneakers are complete atop a white tonal rubber midsole, metal eyelets, and the classic jazz side stripe.

Hand-drawn Graphic Sneakers
Opportunity for more fashion labels to incorporate a unique hand-drawn design in their footwear collections.
Embroidered Processes
The utilization of embroidered processes in creating shoes could lead to more unique sneaker designs from different brands.
Archival Designs
Revisiting and incorporating archival designs into modern sneaker collections may become a trend in the fashion industry.

Sectors Adopting This

Footwear
Potential for a new market of hand-drawn graphic sneakers to emerge in the footwear industry.
Fashion
An opportunity for fashion brands to incorporate playful and unique designs in their collections.
Apparel
The success of hand-drawn graphic sneakers may lead to more apparel items with similar designs.
SCORE
0.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 2%
Activity 5%
Freshness 8%