Although the 70s has been revisited time and time again in the fashion industry, there's something particularly arresting about Valerie Van Der Graaf's editorial in the Yo Dona Espana magazine. Sultry and glamorous, the shoot has a hint of the 60s sex kitten-style thrown into the mix as well.
Shot for the magazine's April 2011 issue, Valerie Van Der Graaf if featured in an editorial called Dama Dama, which means 'gentlewoman' in Spanish. The title is very fitting considering the elegant 'lady in waiting' atmosphere of the shoot.
The style that Valerie Van Der Graaf dons also perpetuates a vintage look that is reinforced by photographers Andoni & Arantxa's post production. Great job, all around.
What's Driving This Trend
- Retro Fashion
- Disruptive innovation opportunity: Create a sustainable and eco-friendly line of retro-inspired clothing for the fashion-forward consumer.
- 70s Revival
- Disruptive innovation opportunity: Develop a virtual reality platform that allows users to experience the iconic fashion and culture of the 1970s.
- Vintage Glamour
- Disruptive innovation opportunity: Integrate artificial intelligence and augmented reality technologies to offer personalized vintage fashion recommendations to customers.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Use blockchain technology to increase transparency in the fashion supply chain and ensure ethical production practices.
- Photography
- Disruptive innovation opportunity: Develop an AI-powered mobile app that automatically enhances and applies retro filters to photos, catering to the growing demand for vintage aesthetics.
- Magazine Publishing
- Disruptive innovation opportunity: Create an interactive digital magazine platform that combines vintage fashion editorials with shoppable features, revolutionizing the traditional reading experience.
