The latest lines of urban prom fashions exude a sense of rebellion.
How I remember the day back in 2008 that I drove my '94 Cadillac to the seedy district and she was there on the corner just then stubbing out her little cigar. I remember she wore my favorite - camo. We stopped at a liquor store to steal enough money to get to into the club. Those were the days.
Implications - Urban prom fashion is effective at garnering consumer attention because it breaks tradition in order to better represent consumer identity. Corporations looking to establish long-standing consumer relations should similarly accurately reflect their target markets and offer products that encourage individuality.