The Urban Fabric Project was created by architects Havi Livne and Heli Ellul Tselniker for the Bat Yam Biennale of Landscape Urbanism 2010. The idea is to have "real space and conceptual mapping onto a single plane," according to Designboom.
The Urban Fabric Project is set on a regular street so the public get to interact and be a part of the art. Trees have been drawn on the streets and three-dimensional objects such as a boy hopping the fence are placed among the area.
Photo Credits: designboom
What's Driving This Trend
- 3D Street Art
- A new form of street art that blends real space and conceptual mapping that can provide new experiential marketing opportunities for brands.
- Public Art Installations
- Public art installations that bridge the gap between art and the environment, leading to opportunities for community engagement and placemaking.
- Interactive Artwork
- New forms of interactive public artwork that blur the lines between viewer and art, providing opportunities for immersive and memorable experiences.
Who This Affects Most
- Art and Culture
- The art and culture industry, especially public art museums and galleries, can utilize 3D street art installations and interactive exhibits to create new dimensions of public engagement.
- Advertising and Marketing
- Advertising and marketing firms can leverage 3D street art installations to create immersive brand experiences that enhance customer engagement.
- Architecture and Urban Planning
- Urban planners and architects can use public art installations and immersive experiences to increase public engagement with public spaces and improve the livability of urban environments.
