The Hunter & Gather Unsweetened Ketchups Come in Three Options
Michael Hemsworth — October 15, 2020 — Marketing
References: hunterandgatherfoods & foodbev
The Hunter & Gather unsweetened ketchups are a health-focused condiment for consumers who are seeking out a flavorful option for their favorite recipes that is more fitting for their lifestyle. The ketchups are all free from added sugars as well as sweeteners and come in three varieties including Classic Tomato, Spicy Chipotle and Barbecue. The products are reported by the brand to have 79% less total sugars compared to leading alternatives on the market along with less than one gram of carbs per serving.
Co-Founder Amy Moring explained the new Hunter & Gather unsweetened ketchups further saying, "As the leading provider of best-in-class condiments (sugar, grain and seed oil-free), we felt we had a bigger role to play, so responded to our growing tribe and retailer request for a genuine, ‘low total sugar’ tomato sauce without sweeteners. Whilst others might claim that ‘no added sugar’ tomato sauces already exist; a closer inspection of their back-of-pack ingredient decks show an alarming natural sugar presence (around 16.5g of sugar per 100g Vs our 6.6g) from added syrups, sugary fruits or a host of sweeteners that coat the palate. We wanted to provide true innovation whilst also tasting delicious – like we did with our avocado mayonnaise range for the wider condiments category.”
Co-Founder Amy Moring explained the new Hunter & Gather unsweetened ketchups further saying, "As the leading provider of best-in-class condiments (sugar, grain and seed oil-free), we felt we had a bigger role to play, so responded to our growing tribe and retailer request for a genuine, ‘low total sugar’ tomato sauce without sweeteners. Whilst others might claim that ‘no added sugar’ tomato sauces already exist; a closer inspection of their back-of-pack ingredient decks show an alarming natural sugar presence (around 16.5g of sugar per 100g Vs our 6.6g) from added syrups, sugary fruits or a host of sweeteners that coat the palate. We wanted to provide true innovation whilst also tasting delicious – like we did with our avocado mayonnaise range for the wider condiments category.”
Trend Themes
1. Health-focused Condiments - The trend of health-conscious consumers seeking flavorful, unsweetened condiments presents disruptive innovation opportunities for the condiments industry.
2. Reduced Sugar Alternatives - The demand for reduced-sugar alternatives to mainstream products creates opportunities for innovative food manufacturers to develop and market low-sugar options in various food categories.
3. Transparent Ingredient Decks - Consumers' increasing scrutiny of ingredient lists creates opportunities for companies to differentiate their products by providing transparent, low-sugar options without the use of artificial sweeteners or added sugars.
Industry Implications
1. Condiments - The condiments industry can explore the creation of more health-focused, unsweetened options to cater to the growing demand for low-sugar alternatives.
2. Food Manufacturing - Food manufacturers can capitalize on the trend of reduced-sugar options by developing innovative, low-sugar alternatives across different food categories, such as sauces, dressings, and condiments.
3. Health Food Products - The health food products industry can benefit from creating transparent and low-sugar alternatives to mainstream products, appealing to health-conscious consumers seeking healthier options.
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