Founded by Suze Yalof Schwartz, a former editor at Vogue and Glamour, Unplug is a mediation studio that's designed to do away with all of the new age nonsense and holier-than-thou attitudes that surround the practice of mediation.
Unplug studio is described as an environment that's clean, modern, secular and easy to attend—as Schwartz describes it, Unplug is like "A SoulCycle for meditation." Set up like a modern yoga or Pilates studio, Unplug has spaces for shoes and mobile devices to be stored during practice. Hoping to appeal to people who are overly stressed with work or their personal lives, the studio provides about 30 classes weekly, ranging from 30 to 45 minute sessions, including spots to squeeze in during your lunch break, guided classes and even lessons for kids.
Why This Trend Is Growing
- Modern Meditation Studios
- Businesses can capitalize on this trend by creating new meditation studios that cater to people who want a modern and secular environment.
- Tech-free Spaces
- There is an opportunity to create more tech-free spaces that allow people to disconnect from their devices and focus on mindfulness and relaxation.
- Short and Convenient Classes
- Entrepreneurs can offer short and convenient meditation classes, similar to those offered at Unplug Studio, to cater to busy individuals in urban areas.
Industries Being Reshaped
- Health and Wellness
- The health and wellness industry can benefit from creating modern meditation studios that focus on stress relief and overall well-being.
- Real Estate
- The real estate industry can incorporate modern meditation studios and tech-free spaces into the design of commercial and residential buildings.
- Education
- Schools and educational institutions can incorporate short and convenient classes on mindfulness and meditation to help students and faculty manage stress and improve concentration.
