Otterbox is Helping Consumers to Customize Its uniVERSE Accessories
Laura McQuarrie — December 29, 2017 — Art & Design
To show off the endless possibilities for its uniVERSE Case System, Otterbox released a CAD file for its case accessory mount, giving consumers the chance to create their very own uniVERSE accessories.
Otterbox's three-step creation process begins by suggesting that users pick themselves up a case if they don't have one already. From there, they are able to download a complete set of files that will provide them with the ability to create their own inspiring accessories.
Some of the pre-engineered accessories that have been shared by Otterbox include a suction cup holder and a phone stand, both of which offer simple, modular solutions for making the most of the brand's versatile smartphone case in daily life.
Otterbox's three-step creation process begins by suggesting that users pick themselves up a case if they don't have one already. From there, they are able to download a complete set of files that will provide them with the ability to create their own inspiring accessories.
Some of the pre-engineered accessories that have been shared by Otterbox include a suction cup holder and a phone stand, both of which offer simple, modular solutions for making the most of the brand's versatile smartphone case in daily life.
Trend Themes
1. Customized Accessory Creation - Companies can enhance brand loyalty and creativity by providing users with the ability to create their own accessories through the use of 3D-printed CAD files.
2. Modular Solution Design - The rise of modular product designs creates opportunities for customers to easily customize their products and increases the potential for companies to extend the lifecycle of their product lines.
3. CAD File Sharing - Sharing CAD files publicly allows for greater collaboration and innovation among consumers, and can lead to the creation of new, innovative designs.
Industry Implications
1. Consumer Electronics - Companies in the consumer electronics industry can benefit from offering customizable accessories through 3D-printed CAD files as a value-add for customers.
2. Retail - The rise of 3D-printed customizable products in the retail industry can lead to new business models and opportunities for in-store customization experiences.
3. Design - The ability to create and share 3D-printed CAD files can revolutionize the design industry, allowing for greater collaboration and creativity among designers and consumers.
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