If you're looking to add a little bit of fun to your kid's lunches, Unicorn Go-GURT is the perfect option. Available in two tasty flavors, this snack is the perfect mid-day treat.
For those unfamiliar, Go-GURT is essentially a portable version of a yogurt cup that's served in a tube–no spoon required. The new Unicorn Go-GURT is a limited-edition version of the treat that comes in two fruity flavors: Strawberry Banana Sparkle and Raspberry & Rainbows. Both flavors are made with low-fat yogurt and are a rich source of calcium and vitamins A and D. Best of all, the yogurts come in handy tubes so there's no mess to worry about.
Unicorn Go-GURT will be available beginning in January 2020.
Image Credit: <i> Yoplait.</i>
What's Driving This Trend
- Limited-edition Snacks
- There is an opportunity for food companies to create buzz and excitement by releasing exclusive, limited-edition versions of popular snacks.
- Convenient Snacking
- There is a growing demand for on-the-go snacking options that are easy to eat without a spoon or any additional utensils.
- Novelty Food Products
- There is a trend towards unique and playful food products, particularly those targeted towards children, that offer a fun twist on familiar favorites.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can leverage these trends in order to drive sales of their products and capitalize on consumer demand for novelty and convenience.
- Packaging and Containers
- There is an opportunity for packaging companies to develop new and innovative packaging solutions that make it easier to enjoy food and beverage products on-the-go.
- Retail
- As consumers continue to seek out new and exciting products, retailers can benefit by stocking their shelves with these limited-edition items and other novelty snacks.
