The Underwear Rule is an adorably awesome campaign by ad agency Grey for anti-abuse awareness. The campaign attempts to make the concept of abuse easier for children to understand, serving as an excellent parenting tool that tots will love.
The Underwear Rule is simple: underwear is off limits. The concerned campaign includes a full-on interactive site, a series of print ads and TV commercials. Check out the Underwear Rule in the gallery, it could save a life.