The Burton’s Biscuit Co 'Under 100 Cal Club' has been launched by the brand as a new option for consumers in the UK to help them keep an eye on the amount of sweets and treats they indulge in. As the name of the product range suggests, the products all contain 100 calories or less per serving and are positioned as permissible treats for consumers to pick up when craving a satisfying nosh. The product range addresses consumer demands, while also helping the brand to help support healthier habits amongst shoppers.
Speaking on the new Burton’s Biscuit Co 'Under 100 Cal Club' product range, Marketing Director Kate Needham said, "Demand for permissible snacking options continues to grow as shoppers recognise the role that reduced calorie products can play in a balanced diet, particularly at the start of the year when calorie control is high on the agenda. The Under 100 Cal Club will help shoppers to easily identify the calorie content of our products and to make an informed choice, whilst offering a range of delicious mini, bite size and individual portions that are perfect for eating on the go, lunchboxes or an after-school treat.”