The Old El Paso 'Unbox (Fajita) Friday' campaign is being launched in the UK to help encourage consumers to pick up one of the brand's signature meal kits to create a dinner with their household when the week comes to an end.
The campaign promotes the brands Fajita Kit that comes with all the essentials to make a premium meal with only fresh ingredients required as an additional purchase. The campaign will include a number of influencer-driven initiatives as well as food and recipe content including a number of Instagram stickers and GIFs for users to pepper into their posts.
The Old El Paso 'Unbox (Fajita) Friday' campaign will also feature a radio partnership with Kiss radio and the Hits Radio Drive Show.
What's Driving This Trend
- End-of-week Meal Kits
- Disruptive innovation opportunity to create meal kits targeted specifically for end-of-week consumption.
- Influencer-driven Campaigns
- Disruptive innovation opportunity to incorporate influencer-driven initiatives to promote products or services.
- Social Media Integration
- Disruptive innovation opportunity to incorporate social media stickers and GIFs to engage with users and promote products or services.
Who This Affects Most
- Meal Kit Delivery Services
- Disruptive innovation opportunity to partner with radio stations to promote end-of-week meal kits.
- Food and Beverage Industry
- Disruptive innovation opportunity to incorporate influencer-driven initiatives to promote food and beverage products.
- Digital Marketing Industry
- Disruptive innovation opportunity to incorporate social media stickers and GIFs to engage with users and promote products or services.
