The luxury UK magazine Monocle is expanding into the world of high-end property development after announcing that it will build its own branded apartments in various cities around the world.
The magazine is best known for offering its readers advice on how to properly furnish their apartments and has gained a loyal and dedicated fan base in doing so. The first project is set to be developed in Bangkok through a partnership with the real estate firm 'Sansiri.' According to Monocle, this new set of projects will feature a fresh new look that should appeal to its reader-base.
The luxury apartments are imagined for well-traveled people in their 30's and 40's with "large amounts of disposable income."