Store-Transformed Modern Apartments

Kelly Behun Transforms a Modern Apartment at The Whiteley

New York City-based designer Kelly Behun transforms a contemporary apartment at The Whiteley. The Whiteley was once the first department store in London and now functions as a residential and hospitality space.

It celebrates the history of the building and the color palette brings a sense of livelihood to the space. There are rich golden tones, verdant greens, lavenders, and dusty rose pink -- all of this is a nod to Hyde Park by the location. This project was done with the help of development managers FInchatton and investment partners at MARK and C C Land with plans to complete in 2024.

Image Credit: Kelly Behun

Adaptive-reuse Architecture
The transformation of The Whiteley showcases the trend of adaptive-reuse architecture, repurposing historical buildings for modern purposes.
Vintage-modern Interior Design
Kelly Behun's design for the Whiteley apartment represents the trend of vintage-modern interior design, blending charming vintage themes with vibrant modern elements.
Historical Nostalgia Remodeling
The remodeling of the Whiteley evokes the trend of historical nostalgia, creating a space that celebrates the building's history and incorporates elements inspired by its past.

Sectors Adopting This

Real Estate Development
The transformation of The Whiteley highlights opportunities for real estate developers to invest in adaptive-reuse projects that revive historical buildings.
Interior Design
Kelly Behun's design for the Whiteley apartment opens opportunities for interior designers to create unique spaces by blending vintage and modern elements.
Heritage Hospitality
The Whiteley's transformation into a hospitality space creates opportunities for the heritage hospitality industry to cater to guests seeking immersive experiences in historically significant settings.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 55%
Freshness 23%