With lockdown restrictions tightening in London, England, many consumers are desperate for a safe and socially distant night-out and Uber Box has responded by offering car rentals to those who want to watch the drive-in opera currently in place of the English National Opera.
Currently, the drive-in opera experience is open to those with vehicles, leaving a large portion of the vehicle-less population unable to attend. Uber aimed to change that by offering short-term car rentals specifically for attending a night-out at one of these shows. In addition to the four-seater car, this partnership offers front row seats and each car comes equipped with high-quality radios.
The offer is listed for approximately 100 pounds, with 10 cars available.
Image Credit: Uber, Hope&Glory PR
What Makes This Trend Stand Out
- Drive-in Entertainment
- Businesses can explore opportunities in offering rental cars for drive-in events such as concerts and theater shows.
- Automotive Partnership
- Automotive companies can partner with event organizers to provide rental vehicles for drive-in experiences.
- In-car Entertainment Systems
- Businesses can invest in providing high-quality radios or other in-car entertainment systems for drive-in events.
Sectors Adopting This
- Automotive Rental
- Companies providing rental vehicles for drive-in events can disrupt the traditional car rental industry.
- Event Planning
- Event planners can tap into the drive-in trend by partnering with automotive companies and offering unique drive-in experiences.
- In-car Audio
- Companies offering high-quality in-car audio and entertainment systems can enter the drive-in market for a new customer base.
