Yamaha has launched two new computer mice as part of its 'Two Yamahas One Passion' initiative. This initiative is intended to unite the instrument-focused and automotive-focused sections of Yamaha's business, and to remind consumers that these two entities are in fact, the same high-standards company. Due to the vastly different business sectors of these two divisions, the two mice will represent these two different sectors.
The first mouse is brass instrument-themed with parts reminiscent of a trombone, such as two large circular pads for the left and right-click buttons and the brass tube-themed design of the mouse's body. The second mouse represents Yamaha Motor Co. As such, this mouse has a bulky, black and gray design with carbon fiber pieces and an aerodynamic design. This mouse is intended to replicate the feeling of a Yamaha motorcycle with its aerated body and smooth handling.
Image Credit: Yamaha, Yamaha Motor Co
Why This Trend Is Growing
- Brand-unifying Product Collaborations
- Collaborating on products that represent different parts of a company's business can unite the brand and provide new, innovative products that draw on multiple industry perspectives.
- Industry-mixing Tech Accessories
- Creating tech accessories that draw on design themes and features from different industries can create unique products that appeal to multiple customer bases.
- Corporate Synergies Initiatives
- Creating initiatives that connect different divisions of a company can promote collaboration and drive innovation through diverse perspectives.
Industries Being Reshaped
- Consumer Electronics
- The computer mouse industry can draw on design themes from other industries to create unique, on-brand accessories that appeal to various customers.
- Music Instrument Manufacturing
- Collaborating on technology products that incorporate music-themed design cues can create brand awareness and provide innovative products.
- Automotive Manufacturing
- Incorporating design elements from high-performance vehicles into tech accessories such as computer mice can add a unique touch and attract customers interested in both industries.
