Fnatic has partnered with BMW to launch the new ‘Fnatic x BMW Vision’ mouse. The collection, which was created especially for the League of Legends team of Fnatic, is ergonomically designed and 3D printed to accurately mirror each player's hand shape, curve, and grip. The mice also offer unique customization options which work to increase competition performance by delivering better control, reaction time, and hand comfort.
Since each mouse's chassis is created from previously used parts from the Fnatic BOLT mouse, consumers who are in the market for sustainably produced gaming peripherals can look no further. The company has recently been concentrating on sustainability, and in September 2022, it also produced a range of eco-friendly desks in partnership with ChopValue.
“The development project for the Fnatic x BMW Vision Mouse is a very good example of how we define our role in esports. Our know-how should benefit the community, and contribute to the further development of the industry,” commented Stefan Ponikva, VP of Brand Communications and Experience at BMW.
Image Credit: BMW, FNATIC
Key Themes Behind This Trend
- Collaborative Gaming Equipment
- Collaborations between car companies and esports teams to create gaming equipment presents opportunity for disruptive innovation through unique customization options and focus on sustainability.
- 3D Printing in Esports
- The use of 3D printing technology to tailor gaming equipment to individual players' hand shape, curve, and grip offers opportunities for disruption through increased performance and customization.
- Sustainable Gaming Peripherals
- Companies' increasing focus on sustainability in the production of eco-friendly desks and gaming mice offers opportunities for disruption through cultivating a market for sustainably produced gaming equipment.
Where This Applies
- Gaming
- Esports teams' partnerships with car companies to create customized gaming equipment presents opportunities for the gaming industry to push the boundaries of innovation in the field.
- Automotive
- Collaborations between car companies and esports teams to create gaming equipment offers opportunities for the automotive industry to venture into new markets and niche areas of production.
- 3D Printing
- The use of 3D printing technology to customize gaming equipment for individual players presents opportunities for the 3D printing industry to expand beyond traditional manufacturing into new and innovative markets.
