The Twix Salted Caramel cookie bars are the latest flavor variety of the candy bar that will offer consumers with a baked good-inspired way to indulge their craving in a convenient way. The candy bars are crafted with a blend of caramel along with a crunchy cookie and just the right amount of sea salt before being covered in a creamy milk chocolate coating. The candy bar is part of the brand's foray into new flavor profiles as it seeks to keep the classic confection relevant for today's consumer.
The Twix Salted Caramel cookie bars are positioned to launch starting on September 13, 2021 at select retailers before being launched on a nationwide basis in 2022.
Image Credit: Twix
Key Themes Behind This Trend
- Baked Good-inspired Candy Bars
- Opportunity to innovate by creating new candy bars with unique baked good-inspired flavors to appeal to consumers' love for both sweets and baked goods.
- Salted Caramel Trend
- Opportunity to add a salted caramel flavor variation to current and new products, as it's a popular and growing trend amongst consumers.
- Convenient Indulgence
- Opportunity to create more convenient ways for consumers to indulge in sweets, such as on-the-go candy bars that replicate the flavors of baked goods.
Where This Applies
- Candy Manufacturing
- Candy manufacturers can explore new flavor opportunities by experimenting with baked good-inspired candy bars.
- Snack Foods
- Snack food companies can jump on the salted caramel trend by incorporating it into new products or variations of current ones.
- Confectionery Retail
- Confectionery retailers can offer consumers more options for convenient indulgence, such as pre-packaged baked good-inspired candy bars.
