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Cheeky Boy Scouts

Tweens Offer Free Breast Exams

— November 14, 2008 — Pop Culture
Are you reluctant to give yourself a breast exam?  If so, there are 12 year-old Boy Scouts offering free breast exams to obtain Eagle Scout badges to do it for you.

When I first saw the interview of these two Boy Scouts on 'Today Now,' my initial thoughts, along with a good chuckle, were, "You little perverts.  Fat chance you'll lure young ladies into allowing you examine their breasts to get a badge."

However, it wasn't until after it was finished watching that I realized Onion News is a gag website.  Nor was I aware that Boy Scouts offering free breast exams was a different version of a humorous Breast Awareness Campaign ad from a couple of years ago in which men offer to give breast exams to women.

Though breast cancer is not a laughing matter, the video of 12 year-old Boy Scouts offering free breast exams has been linked to by tons of blogs, which means word of breast cancer awareness is getting around--and that's a good thing. 
Trend Themes
1. Breast Cancer Awareness - The video of Boy Scouts offering free breast exams has sparked discussion and raised awareness about breast cancer.
2. Satirical News - The humorous approach of the Onion News video has gained attention and engagement, highlighting the power of satirical news in capturing audiences.
3. Viral Marketing - The widespread sharing of the video on blogs demonstrates the potential of viral marketing in spreading important messages.
Industry Implications
1. Healthcare - The breast cancer awareness campaign presents an opportunity for healthcare providers to promote regular self-examinations and raise awareness about early detection.
2. Media and Entertainment - The success of satirical news videos suggests opportunities for media companies to explore new formats and engage audiences through humor.
3. Digital Marketing - Viral marketing campaigns like the Boy Scouts video showcase the effectiveness of online platforms in reaching a wide audience and generating buzz around important causes.
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