Watching TV advertisements can be tiresome to many consumers, especially when the commercials have little to do with the viewer's interests which is why the Filtrie service is designed to provide much more customized programming. The platform lets consumers filter out what ads they want to see and which they don't, allowing consumers to have much more control over the content targeted at them.
Filtrie is essentially a screening platform of sorts that allows consumers to choose ads that are most relevant to them and do away with the rest. While the service doesn't fully eliminate apps, it does cut down on ones that are outside of the viewer's tastes, interests and appropriate content perimeters.
The service is also ideal for parents looking to monitor what their children see on television when they aren't around.
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