Tuesday Girlfriend, a Los Angeles-based clothing label that's celebrated for its quirky styles and the sense of exclusivity that comes form its underground nature, recently unveiled its 2016 Fall/Winter series.
Along with the apparel, Tuesday Girlfriend launched a corresponding editorial to promote it, which is styled in a way that's reminiscent of Tyler, the Creator's recent Golf Wang collection. This is done purposely, as the label's founder, Darren Vongphakdy, is reportedly a fan of the rapper and therefore wanted to pay tribute to his work.
In order to due this, Tuesday Girlfriend has models pose against a light blue backdrop in ensembles of pastel clothing, making for a commemorative shoot that simultaneously manages to be original with the unique graphics and slogans it adds to the casual apparel.
Why This Trend Is Growing
- Quirky Streetwear
- Opportunity for brands to explore unconventional and quirky designs in streetwear fashion.
- Underground Exclusivity
- Potential to create a sense of exclusivity and underground appeal in clothing labels.
- Cartoon Graphics
- Innovation opportunity to integrate cartoon images and symbols into streetwear fashion.
Industries Being Reshaped
- Clothing Label
- Disruptive potential for clothing labels to incorporate underground and exclusive elements into their designs.
- Fashion Editorial
- Opportunity for fashion editorials to experiment with unique styling and pay homage to influential figures in the industry.
- Graphic Design
- Potential to create disruptive and original graphics and slogans for streetwear fashion brands.
