UNDERCOVER works in collaboration with UNIQLO's sublabel GU on a new collection designed for the Fall/Winter 2021 season. The concept that fuels the collection is the idea of "FreedomNoise" and features the prominent design language of Jun Takahashi at a more affordable angle.
The new range delivers silhouettes for men, women, and kids for the colder seasons of the year. The items are detailed with many patterns, graphics, characters, and much more. In terms of the products, it includes outerwear options, a variety of tops, skirts, pants, lounge apparel, accessories, as well as footwear. The duo also creates a figure that unveils an anthropomorphic UFO angle in an olive green and black colorway design option.
Image Credit: UNDERCOVER, GU
Why This Trend Is Growing
- Affordable Winter Streetwear
- The collaboration between UNDERCOVER and GU offers an opportunity for more affordable and accessible winter streetwear options.
- Freedomnoise Design Language
- The concept of 'FreedomNoise' provides a unique design language for winter streetwear and offers an opportunity for creative exploration.
- Anthropomorphic Design Elements
- The inclusion of an anthropomorphic UFO figure in the collection showcases the potential for incorporating innovative design elements in winter streetwear.
Industries Being Reshaped
- Fashion Retail
- Retailers in the fashion industry can capitalize on the trend of affordable winter streetwear by offering more accessible options for customers.
- Graphic Design
- Graphic designers can explore the unique 'FreedomNoise' design language to create new and innovative winter streetwear designs for brands and retailers.
- Toy Industry
- The inclusion of an anthropomorphic UFO figure in the collection highlights the potential for incorporating collectible toy elements in winter streetwear and provides an opportunity for growth in the toy industry.
