Joyf and Rostyslav Sorokovyi Design the Tube Collection
Amy Duong — May 11, 2023 — Art & Design
References: design-milk
Ukranian design imprint Joyf works in collaboration with designer Rostyslav Sorokovyi on the new Tube collection. It is entirely sustainable in design and the capsule is made up of six pieces in total -- this includes a coffee table, a hair, a dining table, a bar stool, a bar table, and a bench. The Tube boasts a clean design language that has a concise structure and a playful tonal palette.
Overall, it has rounded shapes as each aluminum tube is mindfully bent to fit the same radius. The sustainable material is also chosen for its lightweight sensibilities and the durability it has against many weather conditions. Sorokovyi notes, “I prefer clean and aesthetic design. The main principles of my work are simplicity, utility, and the emotionality that design can provide. I’m convinced that the designer should give a sense to everything he creates, maintain a responsible, sustainable approach in production, and look for inspiration in everyday life.”
Image Credit: Joyf
Overall, it has rounded shapes as each aluminum tube is mindfully bent to fit the same radius. The sustainable material is also chosen for its lightweight sensibilities and the durability it has against many weather conditions. Sorokovyi notes, “I prefer clean and aesthetic design. The main principles of my work are simplicity, utility, and the emotionality that design can provide. I’m convinced that the designer should give a sense to everything he creates, maintain a responsible, sustainable approach in production, and look for inspiration in everyday life.”
Image Credit: Joyf
Trend Themes
1. Sustainability in Furniture - Designing furniture with sustainable materials to reduce environmental impact and increase durability.
2. Concise Design Language - Creating furniture with a minimalistic and clean design approach.
3. Streamlined Furniture Collections - Designing furniture collections with a limited number of pieces to increase versatility and reduce waste.
Industry Implications
1. Furniture Manufacturing - Opportunities lie in utilizing sustainable materials in producing furniture collections with a smaller number of pieces to reduce environmental impact and waste.
2. Architecture and Interior Design - Explore incorporating sustainable and concise furniture collections into building and interior design projects to increase efficiency and sustainability.
3. Product Design and Development - Opportunities exist in designing sustainable furniture with a concise design language, incorporating new and innovative materials to elevate sustainability and durability.
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