Irreverently Wise Wallpapers

The 'Truth Hurts' Nico Ordozgoiti Series Tests Attachment to iPhones

We all know the particular kind of excitement that a new smartphone brings and the 'Truth Hurts' series by Nico Ordozgoiti brings another emotion to the table. You may have heard your friends warn you that the smartphone may get damaged, or even worse, fall and break. That’s true, and truth hurts.

This is the central thread behind the funny and irreverent wallpaper series by Nico Ordozgoiti, who simply transposes, in clear, aesthetically clean, letters on a plain color background, uncomfortable sentences that, after all, we all know and pretend to forget, such as “I’ll drop and break any day now." If you want to turn your smartphone into a conscious reminder or play a trick to a friend, the wallpapers are available on Ordozgoiti’s Behance profile.

Irreverent Wallpapers
Opportunity for disruptive innovation in smartphone customization through the use of irreverent and humorous wallpapers.
Phone Protection
Disruptive innovation potential in the development of new smartphone protection solutions that address the fear of damage and breakage.
Personalization Trend
Opportunity for disruptive innovation in personalized smartphone accessories and features that allow individuals to express their unique personalities.

Sectors Adopting This

Smartphone Accessories
Disruptive innovation potential in the smartphone accessories industry by creating unique and creative products such as irreverent wallpapers.
Mobile Device Protection
Opportunity for disruptive innovation in the mobile device protection industry through the development of new and effective solutions to prevent damage and breakage.
Mobile Personalization
Disruptive innovation potential in the mobile personalization industry by offering personalized accessories and customization options for smartphones.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 67%
Freshness 8%