BornxRaised introduces the new True Blue collection designed in conjunction with New Era. The inspiration behind the capsule is rooted in the cultures of Los Angeles. It captures the essence of growing up in LA, detailing items such as hoodies, short sleeve tees, long-sleeve tees, crewneck sweaters, and New Era caps.
The color palette is notably ruled by shades of blue, as the name suggests as well as neutral hues of white and gray as well. The sweaters and tees are detailed with branding accents that nod to both contributing labels. It is also featured with the brand's notable gothic font along with additional baseball graphics. Founder of the brand, Spanto speaks about the capsule, “This collection is a dedication to the city that we love [...] Our city bleeds blue.”
Image Credit: Bornxraised
What Makes This Trend Stand Out
- La-inspired Fashion
- There is an opportunity for fashion brands to create collections that capture the essence of specific cities and their cultures.
- Collaborative Capsules
- There is a growing trend of brands collaborating in order to create unique and limited edition products.
- Branded Streetwear
- Authentic streetwear brands like BornxRaised have the opportunity to continue to release branded collections that pay tribute to their roots.
Sectors Adopting This
- Fashion
- The fashion industry can benefit from creating city-inspired collections that appeal to consumers' love for their hometowns or favorite travel destinations.
- Collaboration
- Collaborative projects are becoming increasingly popular, and there is an opportunity for industries to explore new partnerships and create unique products with increased brand awareness.
- Streetwear
- The streetwear industry can emulate BornxRaised's success by creating collections that are authentic to their brand and pay tribute to their roots.
