Berlin fashion house Trikoton has taken custom clothing to a whole new level. Trikoton’s innovative new clothing line uses your voice to create unique patterns on scarves, t-shirts, leggings and much, much more.
Trikoton uses a recording of your voice or favorite song to create a binary code. The binary code is then transferred to a knitting machine which stitches it onto the fabric. Trikoton’s system provides for truly customized clothing.
Implications - As we rapidly progress in the digital age, consumers are becoming increasingly interested in different forms of product customization. Trikoton has found a way to include a customer's most personal ideas and feelings and incorporate them into their products. There isn't another company in the world that does this. That's how you create a product buzz.