What is the trend of reflective trick-or-treat bags?

The creation of reflective trick-or-treat bags presents an opportunity for companies in the Halloween-related industry to focus on safety and visibility in their designs.

What is the trend of reusable halloween merchandise?

Sustainable design in Halloween merchandise could greatly benefit from the creation of durable and reusable trick-or-treat bags.

What is the trend of personalized costuming merchandise?

Creating personalized Halloween merchandise, such as reflective stickers, creates a unique opportunity for companies in the Halloween industry to increase consumer engagement.

What are the implications for the halloween merchandise industry?

The reflective trick-or-treat bags and accompanying reflective stickers present an opportunity to market Halloween merchandise with a focus on safety.

What are the implications for the consumer packaged goods industry?

The Frito-Lay Variety Packs are an example of a product providing an additional service (the reflective bag) to its typical function, demonstrating wider opportunities for CPG innovation.

What are the implications for the safety products industry?

The creation of reflective trick-or-treat bags highlights the potential value in marketing safety products to consumers, especially in the lead-up to large events.

Reflective Trick-or-Treat Bags : trick or treat bag

Candy-Hiding Trick-or-Treat Bags Image 1

Trick-or-Treat-Friendly Gummy Candies Image 1

Allergy-Friendly Halloween Treats Image 1

Frito-Lay Variety Packs Help Kids Stay Safe on Halloween

Laura McQuarrie — October 11, 2019 — Life-Stages

References: FLVPHalloween & prnewswire

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Frito-Lay Variety Packs is teaming up with Safe Kids Worldwide this Halloween to bring attention to children's safety by sharing a first-of-its-kind limited-edition reflective trick-or-treat bag. The candy-collecting 'Get Spotted' bags are designed to increase a child's chances of being seen in low-light conditions, as the spooky design has elements that will bounce light off its surface. The bags are filled with snacks, specifically the Frito-Lay's Flavor Mix Variety Pack, and has the potential to be reused year after year thanks to its durable design.

As well as being able to purchase these limited-edition Halloween bags, in stores, families will also see Get Spotted displays that share details on how they can redeem free reflective stickers that can be used to personalize a Halloween costume or a trick-or-treat bag.

Trend Themes

Reflective Trick-or-treat Bags — The creation of reflective trick-or-treat bags presents an opportunity for companies in the Halloween-related industry to focus on safety and visibility in their designs.
Reusable Halloween Merchandise — Sustainable design in Halloween merchandise could greatly benefit from the creation of durable and reusable trick-or-treat bags.
Personalized Costuming Merchandise — Creating personalized Halloween merchandise, such as reflective stickers, creates a unique opportunity for companies in the Halloween industry to increase consumer engagement.

Industry Implications

Halloween Merchandise — The reflective trick-or-treat bags and accompanying reflective stickers present an opportunity to market Halloween merchandise with a focus on safety.
Consumer Packaged Goods — The Frito-Lay Variety Packs are an example of a product providing an additional service (the reflective bag) to its typical function, demonstrating wider opportunities for CPG innovation.
Safety Products — The creation of reflective trick-or-treat bags highlights the potential value in marketing safety products to consumers, especially in the lead-up to large events.

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