Epic Games has altered its online store that allows consumers to easily see trending games. The new interface will also be faster than the previous version due to local caching. The updated online games store also allows consumers to make purchases within games, for things like virtual currency.
There were also other additions to the games platform including the addition of Thia language options, and sticker 3D secure authentication, which was added to coincide with European legislation.
As people do not have to spend more time searching for games they will likely make more purchases on the Epic Games platform. Additionally showing popular titles could result in more impulse purposes on the platform.
Image Credit: Epic Games
Why This Trend Is Growing
- Improved User Interface
- The updated online games store with a faster and more intuitive interface presents an opportunity for game marketplaces to enhance user experience and increase engagement.
- In-game Purchases
- The ability for consumers to make purchases within games offers a disruptive innovation opportunity for game developers and publishers to generate additional revenue streams.
- Localized Language Options
- The addition of localized language options opens up opportunities for game marketplaces to cater to a wider audience and improve accessibility.
Industries Being Reshaped
- Gaming
- The updated online game marketplace creates opportunities for gaming companies to capitalize on the improved user experience and in-game monetization capabilities.
- E-commerce
- The integration of in-game purchases and a trending games display in the online store presents a disruptive innovation opportunity for e-commerce platforms to leverage the gaming audience for increased revenue.
- Localization Services
- The demand for localized language options in online game marketplaces creates a potential market for localization service providers to offer their expertise and support.
