Here at Trend Hunter, we've always known a large number of our audience -- about 1/6th of it -- was interacting with the site on their mobile phones; however, we waited patiently for the opportunity to build a Trend Hunter app that fit perfectly with our brand. With the assistance of Eran Barley, Director of Sela Canada, this opportunity was found and conquered with the development of a Windows 8 app.
Barley and our Chief Trend Hunter and innovation keynote speaker Jeremy Gutsche dive deeper into the app and its appeal for a short video clip referring to Trend Hunter's Business Story, found on the Windows App Store site. According to Gutsche, "the [Trend Hunter] app is on Windows 8 because its interface matches us. It's colorful, clean, bold -- it sort of has a similar aesthetic to the TH brand."
1. Mobile Engagement - Developing mobile apps that align with a brand's aesthetic can enhance user engagement and expand reach.
2. Platform Compatibility - Creating apps for specific platforms, such as Windows 8, can optimize the user experience and increase brand visibility.
3. Interactive Brand Storytelling - Using apps to convey a brand's story in a visually appealing and interactive manner can captivate audiences and leave a lasting impression.
1. App Development - The demand for app development services will continue to grow as businesses seek to enhance their digital presence and engage with mobile users.
2. Digital Marketing - Digital marketers can leverage platform-specific apps to create immersive brand experiences and drive customer engagement.
3. Tech Hardware - Companies in the tech hardware industry can collaborate with app developers to offer pre-installed apps on their devices, providing added value to customers.