While many hygiene products boast natural ingredients, the soapberries from 'Tree to Tub' are perhaps the only all-natural soap product that effectively comes straight from the tree. The product is a type of berry, known as Sapindus by its Latin nomenclature, that grows in subtropical regions of Asia and acts as a natural anti-bacterial, creating a gentle, cleansing lather when rubbed.
Tree to Tub delivers its soapberries sun-dried, meaning that they have virtually infinite shelf lives without any preservatives. To use them, consumers place the berries in boiling water for about five minutes to re-hydrate them. Then, they can simply rub the berries between their hands with a little water and watch as the natural lather develops.
Each soapberry can be used multiple times by storing them in the fridge or freezer once they've been rehydrated.
What's Driving This Trend
- All-natural Cleansing
- Tree to Tub's soapberries offer a truly all-natural alternative for cleansing products.
- Sustainable Hygiene
- The sun-dried berries have an infinite shelf life, removing the need for preservatives and reducing waste.
- Natural Anti-bacterial
- Sapindus acts as a natural anti-bacterial, creating a gentle, cleansing lather when rubbed.
Who This Affects Most
- Natural Beauty and Personal Care
- Tree to Tub has the potential to disrupt the natural beauty and personal care industry with its truly all-natural ingredients.
- Sustainable Manufacturing
- The use of sun-dried berries to create an all-natural product could lead to disruption in the manufacturing industry by driving demand for sustainable sourcing and reducing waste.
- Eco-friendly Household Products
- Soapberries have the potential to disrupt the household cleaning industry by offering a sustainable, non-toxic alternative to traditional cleaning products.
