California Naturals' Body Wash for all skin types is more than 90% naturally derived and it shares the benefits of purposeful ingredients and a soothing scent to transport bathers to the West Coast.
With ingredients like Vitamin E, saw palmetto for smoothness and blue lotus flower for its glow-boosting benefits, this body cleanser is a creamy gel that lathers to create a rich and frothy foam.
The sensory benefits of a daily cleansing ritual are not to be overlooked, and this free-from body wash promises to remind users of the Golden State with a combination of scents from dreamwood, bergamot, eucalyptus and orange blossom. Altogether, the scent is described as warm, woody and citrusy.
Key Themes Behind This Trend
- Natural Body Care
- Opportunity for companies to develop naturally derived body care products that prioritize purposeful ingredients and offer sensory benefits.
- Plant-based Skincare
- Potential for skincare companies to create plant-based body washes that focus on specific skin benefits and provide a soothing sensory experience.
- Eco-friendly Cleansing
- Disruptive innovation opportunity in the body wash industry to develop eco-friendly cleansing products with high natural ingredient content and sustainable packaging.
Where This Applies
- Natural Personal Care
- The natural personal care industry can harness the demand for naturally derived body washes by creating innovative products with purposeful ingredients and eco-friendly packaging.
- Skincare
- Skincare companies have the potential to tap into the trend of plant-based body washes, focusing on specific skincare benefits and providing a luxurious sensory experience.
- Sustainable Packaging
- The sustainable packaging industry can offer disruptive solutions for the body wash industry by creating eco-friendly packaging options for products with high natural ingredient content.
