This London bar called Fogg created a travel-inspired cocktail menu called 'Around the World in 80 Cocktails' based on Jules Verne's incredibly popular novel Around the World in 80 Days.
This bar creates an entirely unique experience with each detailed travel-inspired cocktail including a Newfoundland, Canada cocktail, which combines "Hennessy Fine de Cognac, Luxardo Maraschino liqueur, chocolate bitter, gomme syrup, cocoa tea blend and mascarpone foam."
The bar is complete with an elegantly designed global map that outlines destinations and reveals flavor profiles like "spicy aromatic exotic" and "woody rich bitter." This easy to read map aids guests in selecting the perfect beverage. Each drink is perfectly paired with an appropriate garnish or authentic glass to reflect the exotic destination it was conjured from.
Why This Trend Is Growing
- Travel-inspired Menus
- Opportunity to create travel-inspired menus in bars and restaurants, offering unique experiences for customers.
- Experiential Cocktails
- Innovative cocktails that take customers on a sensory journey, incorporating flavors and elements from different destinations.
- Themed Beverage Selections
- Creating themed beverage menus that transport customers to specific locations, enhancing the overall drinking experience.
Industries Being Reshaped
- Hospitality
- Hotels, bars, and restaurants can incorporate travel-inspired menus to attract customers seeking unique experiences.
- Food and Beverage
- The food and beverage industry can explore experiential cocktails to create memorable and Instagrammable moments for customers.
- Event Planning
- Event planners can incorporate themed beverage selections to enhance the theme or ambiance of parties and events.
