Offering searchers the ability to garner a better idea of a location they might be visiting or set to visit, the 'Destinations on Google' travel tool works in a streamlined way.
Instead of requiring users to switch between different tabs or apps, the 'Destinations on Google' tool enables users to simply use the search engine as they usually would. Simply adding the word "destination" allows access to options ranging from flights, to hotel searches.
When it comes to travel tools, the smartphone has been focused on by a variety of different consumer segments for being an easy, intuitive means to plan. The 'Destinations on Google' functionality helps make finding sightseeing hotspots or a great deal on a flight that much more streamlined.