This creative travel poster from the Piran & Portoroz Tourist Board is illustrated with an unusual ingredient—sea salt.
The poster comes rolled up with a tag that reads: "Your life needs more salt. Just like this poster." After unfurling the poster, people will be able to see that it is only illustrated to show a person in an urban setting. When salt it added to the sticky surfaces of the poster from the attached satchel, the full scent comes to life, revealing elements from
Piran & Portoroz that present it as an ideal escape.
As well as appealing to one's visual senses, this clever travel poster from the Piran & Portoroz Tourist Board presents people with a destination that they can almost taste.