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Simulated Travel Kits

Volkswagen's Instant Off-Road Kit Boasts an Artisanal Aesthetic

— March 23, 2015 — Marketing
Dubai-based creative agency Soho Square designed this simulated travel kit for their client Volkswagen. The Instant Off-Road Kit is unlike most promotional materials and encourages one to get outdoors without having to be outside.

Recognizing that many don't actually take their off-road vehicle off-roading, Soho Square encourages owners of this kit to experience the outdoors wherever they are, even if for just a few minutes.

Volkswagen is no stranger to innovative marketing and is recognized for a myriad of memorable ad campaigns. This faux travel kit comes in a blue tin box and is is equipped with essentials that boast an artisanal aesthetic. In addition to novelty items like spray-on mud, tan in a can and fake blood, the kit is also equipped with bandaids, fake grass and even fake bugs to add authenticity to one's simulated outdoor experience.
Trend Themes
1. Simulated Travel - There is a growing trend of creating simulated travel experiences for people who may not have the time or ability to travel.
2. Artisanal Aesthetic - The use of artisanal aesthetics in promotional materials is becoming a popular trend, as it adds a unique and premium feel to products.
3. Innovative Marketing - Companies like Volkswagen are pushing the boundaries of traditional marketing by creating unique and memorable promotional campaigns.
Industry Implications
1. Creative Agencies - Creative agencies, like Soho Square, are finding opportunities in designing simulated travel kits and other innovative promotional materials.
2. Automotive Industry - The automotive industry, including companies like Volkswagen, can explore the potential for creating unique marketing campaigns to appeal to a wider audience.
3. Outdoor Recreation - The trend of simulated travel kits presents an opportunity for the outdoor recreation industry to offer experiences that cater to individuals who may not have access to outdoor environments.
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