Zara's Transparent Raincoat Fuses Function With Fun Design Details
Jana Pijak — March 18, 2019 — Fashion
References: zara
Zara's transparent raincoat boasts a fun and functional design. The see-through outerwear piece is accented with neon yellow piping details along with a convenient, adjustable hood. Additionally, the clothing item features front snap button closures, front pockets for easy storage and a waterproof polyurethane shell that is ideal for wet weather.
Priced at just $49.99, Zara's transparent raincoat stays true to the fast fashion giant's youthful aesthetic. The product draws inspiration from recent runway styles like transparent separates and shopper accessories that are constructed with plastic-like fabrics.
Offered for a fraction of the price, this accessible clothing item brings a designer-inspired look to the masses and can easily be layered atop a Spring denim outfit or other lightweight and seasonal clothing thanks to its oversized fit.
Priced at just $49.99, Zara's transparent raincoat stays true to the fast fashion giant's youthful aesthetic. The product draws inspiration from recent runway styles like transparent separates and shopper accessories that are constructed with plastic-like fabrics.
Offered for a fraction of the price, this accessible clothing item brings a designer-inspired look to the masses and can easily be layered atop a Spring denim outfit or other lightweight and seasonal clothing thanks to its oversized fit.
Trend Themes
1. Transparent Clothing - There is an opportunity for the fashion industry to explore transparent fashion items to create high-end designs to bring attention to their brand.
2. Functional Fashion - There is an opportunity for wearable tech companies to integrate the design aspect with functional technology into clothes and accessories.
3. Oversized Clothing - There is an opportunity for retailers to explore oversized clothing designs as a fashion statement with functional and practical purposes.
Industry Implications
1. Fashion Retail - The fashion industry can utilize transparent fabrics and neon color accents to create playful and affordable fast fashion clothing items.
2. Rainwear - Rainwear companies can offer playful designs while making raincoats functional with waterproof and adjustable features that appeal to younger demographics.
3. Tech Wearables - Wearable tech companies can explore integrating functional designs into clothing items that appeal to younger consumers with playful colors, oversized features, and functional technology.
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